


Test your installation: Use Facebook’s Pixel Helper Chrome extension or our tool to make sure that your pixel is working correctly.If you’re using a plugin, follow the instructions provided by the plugin author. Install the Facebook/Meta pixel code on your website: Once you have chosen your snippet, copy and paste it into the header code of your website.If you use WordPress, there are plugins that will handle the installation process for you. Choose the type of website you have: Facebook offers different code snippets for each kind of site.
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Here’s how to set up Facebook/Meta pixel on your website: Understand the actions people take on your website.Image source: Hootsuite Ways the Facebook pixel can help you It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Facebook/Meta pixel is a code snippet that you insert on your website.
